Mazda Australia has continued on from its record first quarter sales performance with a best ever April total of 7,681 sales according to VFACTS figures released.
This represents a market share of 9.7 per cent and an increase of 21 per cent or 1,335 sales compared with the same month last year, a result which maintains Mazda’s position as Australia’s third biggest selling brand so far this year.
Strong customer demand across the Mazda range was the driver for the company’s April sales success with the dynamic Mazda3 and All-New CX-5 leading the way.
Mazda3 consolidated its position as Australia’s favourite car with 3,005 April sales with the small car now more than 2,500 units ahead of its nearest rival and recording a year-to-date sales increase of 2.8 per cent over the same period last year.
In just its second month on sale, All-New CX-5 convincingly topped the medium SUV segment with 1,413 retails. Add to this a further 229 CX-7 sales in April and Mazda has now become the leading medium SUV brand year-to-date with a total of 5,820 sales for a 19.5 per cent segment share.
The strength of Mazda’s current model line-up is further illustrated by significant contributions in April from Mazda2, Mazda6 and BT-50.
Mazda2 found favour with 1,305 buyers last month and continues to lead the light segment with a 7.7 percent year-to-date sales increase.
Mazda6 was Australia’s favourite imported family car in April and has now secured 2,248 sales year-to-date, up 19.8 per cent over the same period last year.
All-New BT-50 also continued to impress during April with 922 sales putting it 12.6 per cent ahead of the same period in 2011.
Mazda Australia managing director, Doug Dickson said “I believe that the appeal of Mazda vehicles can be attributed to four key characteristics: function, innovation, style and value. April’s result shows that these characteristics are present across the whole Mazda range. While it’s very pleasing to see our products holding such appeal, we won’t be resting on our laurels as we strive to provide the best customer service possible and develop even better products.”
Source: http://www.mazda.com.au/community/news/2012/5/mazda-momentum-boosted-by-record-april-sales
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