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  American Suzuki Celebrates 25 Years In The U.S.


BREA, Calif. – With the very real need for personal mobility in the years immediately after World War II, Suzuki – an innovative maker of looms since its founding in 1909 – directed its technical expertise to the production of two-wheel transport, beginning with the Power Free motorized bicycle in 1952, and followed by the 60cc Diamond Free – Suzuki’s first true motorcycle – in 1953. Suzuki’s first mass-produced car, the 360cc Suzulight, was introduced to the Japanese market in 1955. And in 1985, twenty-five years ago this month, Suzuki entered the U.S. automotive market with the spectacularly successful launch of its on-/off-road Samurai, America’s first compact SUV.

To further solidify its presence in North America (Suzuki has sold motorcycles in the U.S. since 1963), Suzuki established CAMI Automotive, an automotive assembly facility in Ontario, Canada. In 1988, Suzuki added two more memorable vehicles to its American fleet with the U.S. launch of the Sidekick SUV and Swift compact. While the Sidekick confirmed Suzuki’s reputation in the off-road segment, the Swift quickly became known as both efficient and entertaining, characteristics carried forward to Suzuki’s current automotive lineup. Eleven years later in 1999, the Grand Vitara was first introduced to American consumers and in model year 2000 Suzuki’s largest vehicle to that time, the three-row XL-7, made its North American debut.

Today, in combination with a well-established motorcycle lineup and its continuing success in marine sales, American Suzuki fields a dream team of compacts and crossovers (SX4 Crossover, SX4 Sport and SX4 SportBack), credible SUVs (Grand Vitara), off-road capable pickup truck (Equator) and a value-laden sport sedan (Kizashi). Supported in 49 states by approximately 300 dealers, American Suzuki celebrates its 25th anniversary by offering a lineup of vehicles to satisfy the needs of America’s automotive consumer.

Source: http://media.suzuki.com/auto/index.php?p=637

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